Creating a Luxury Fashion Brand From Scratch
On todays episode of the Empower Sounds podcast we are joined by Annabelle Barton, founder and designer of Size A, a luxury petite clothes wear brand which has been worn by artists including Chris Brown.
Annabelle starts the Interview by sharing her journey into the fashion industry and where the inspiration for Size A came from. She details her journey at the Jimmy Choo Academy where she learnt how design , create the clothes and handle the entrepreneurial and business aspects of starting her own business. highlighting her main learnings and challenges whilst at JCA, Annabelle provides insight and advice for those looking to get into the fashion industry emphasising the importance of things such as interning experience and establishing your niche.
Alongside sharing her journey as a designer, she shares her design philosophy of created clothes that she count find in the shop , creating something true to herself, her style and her body shape. She elaborates how the designs include elements from her Irish heritage- an additional personalising factor in her works. She elaborates on this by highlighting her brand values of creativity, individuality, luxury and sustainability detailing how each of these themes are incorporated into her designs and brand.
Due to her strong brand values and impressive designs, Size A has received attention from international artists including Chris Brown, who wore Size A garments on his recent Tour. Annabelle shares the behind the scenes of this collaboration and how it came about, she also details her emotions of witnessing Chris wearing her garments and what it was like watching him in concert. She also highlights future upcoming collaborations and who she wants to work with.
Some of the key themes and takeaways of todays conversation include:
- Learning how to start a brand and company
- The importance of interning and getting experience in the industry you want to work in
- The value of having a niche
- How to create a cohesive brand
- How to make sure your brand reflects your values and personality
- How to get dream collaborations
- Sustainability in the fashion industry
Follow Annabelle at @annabellebart0n
Follow Size A at @size_a