Breaking Glass Ceilings And Creating New Networks

On todays episode of the Empower Sounds podcast we are joined by Two Chicks: Anna Richey and Alla Ouvarova. Anna and Alla talk us through their journey of starting their business, creating a new market for a product that didn’t exist in the UK, scaling their business and the challenges they faced along the way. They also discuss the importance of networking and mentoring by sharing the story behind why and how they established the “Two Chicks Empowerment Fund” and the “Future Female Entrepreneurship Network”

Their long-lasting partnership highlights the importance of effective collaboration, a theme which the two chicks explore, highlighting how their complementary skills have allowed them to successfully navigate the ups and downs of their business journey.

They also discuss how they identified a new market opportunity with their products and the effort it took to establish their niche. Diving into the challenges of educating customers about a product which didn’t exist before, Anna and Alla highlight how to innovate effectively.

Alongside discussing the creation of a market and a product, the Two Chicks relay how they scaled their business and made their products well known throughout the UK. The unveiled the difficulties of this process, especially in regards to raising capital since in the UK, women only get 2% of the venture funding available. Alongside discussing the difficulties of gender inequalities in entrepreneurship the Two Chicks shared how they overcame these obstacles and ultimately succeeded.

On the theme of combatting inequalities in business and entrepreneurship, the Two Chicks share how and why they stared the Future Female Entrepreneurship Network and the Two Chicks Empowerment Funds, going to schools to educate young girls , starting mentorship schemes, hosting pannel discussions, networking events and so much more. The upcoming Two chicks event is on the 25th, to get involved follow @twochicksffe on instagram and TikTok.

Some of the key themes and takeaways of todays conversation include:

• How to have effective business partnerships
• How anyone can start a business
• Gender inequalities in investment and business
• How mentors can help level up your career
• The value of networking
• How to scale and grow a business and a market 

Tune in to learn more and listen to the full episode on Spotify, Apple, Amazon and all other major streaming platforms.